Product Marketing Manager
Full-Time · Seattle, WA
At Luum we tackle real, big commute problems. As a pioneer in enterprise commute management we engage employees, unify mobility options, and bring about meaningful change. We value individuality, autonomy, and drive (but not the kind that is you alone in a car). We have ambitious goals to expand nationally and this role is essential in realizing that growth.
We're looking for a creative Product Marketing Manager to build our go-to-market strategies in collaboration with our Marketing and Product teams. In this role you will launch new products and drive their cross-functional implementation and adoption. This will include development of new product positioning, messaging, marketing plans, and launch strategies. Are you a great story-teller, an even better listener, and courageous in trying a variety of content media? We want to hear from you!
In addition to the responsibilities mentioned above, you will:
In addition to the responsibilities mentioned above, you will own the following:
Differentiate our products with a thorough understanding of the competitive landscape
Define buyer personas and drive targeted content based on regulatory and geographic factors pertinent to our target markets
Develop internal tools and external sales collateral
Assess the effectiveness of the product marketing programs and report back to the business
Own key activities and budgets for marketing initiatives
Leverage the Customer Success team to understand customer needs and experiences
2-5 years of experience in marketing or a closely related field
Familiarity with or some experience in representing a brand or voice
Bachelor's degree in a related field preferred
Luum is unique in that we've bootstrapped our business, giving us a great deal of control over our destiny. We are still in our nascent growth stages; The ideas you bring up over morning coffee, stand ups, or a Friday afternoon office beverage (spirited or otherwise) could dramatically shape the trajectory of Luum's success.
The Luum ethos is one of balance that extends to our workplace environment. We have built our team to be reflective of--and carry out--our mission, vision and values. We are committed to growing a team that mirrors the customers we serve, and are intentional about diversity, inclusion, and equity as we scale our company.
Luum is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.