Privacy Policy

Effective as of November 7, 2013.

Luum™ is an online platform for commuters and travelers to help them get motivated to choose sustainable modes of transportation. Luum members take part in the community by recording their trips and taking part in friendly competition.

This policy describes how your data is recorded on Luum, how others may be able to view you activity, and your role in keeping your data secure.

November 2013 Update: Luum has new features that use Google Maps and Places functionality. By using these services, the data that transmits between Luum and Google will be subject to Google's policies.

At Luum, we care deeply about protecting your privacy. This privacy policy ("Privacy Policy") describes the kinds of data that Luum ("Luum", "the Platform") collects, when and why that data is collected, and how Luum may use it. It is very important that you understand the items in this Privacy Policy and your role in keeping your data secure.

Please note that by using the Luum platform, and agreeing to our Terms of Service, you acknowledge and consent to the practices outlined in this Privacy Policy.

If you have any questions or comments about this Privacy Policy, please contact us at .


  1. Personal information
  2. Non-personal information
  3. Information provided to Luum
  4. Who sees my information?
  5. Uses of personal information
  6. Sharing with third parties
  7. Third party links
  8. Age requirement
  9. International considerations
  10. Business evolution
  11. Security
  12. Amendments

What does Luum consider my personal information?

We take steps to protect your personal information: your name, email, and platform activity.

Luum wants to provide you with control over how your personal information ("Personal Information") is used in the platform. To that end, we consider the following to be Personal Information:

What does Luum consider non-personal information?

When your computer talks to Luum's web servers, your computer information is stored but not directly associated with your platform activity. This non-personal information is used to help us improve the functionality and performance of the system.

We store non-personal information about your computer to help us improve Luum's functionality and performance. This is not associated with your personal information.

When do I provide information to Luum? What do I provide?

When you register with and use the Luum platform, you provide us with data, some of which is personal information.

Who sees the information I provide to Luum? What control do I have?

The various kinds of data you provide to Luum may be visible to different people. You have controls that can help you manage this disclosure.

Certain activities you perform using Luum can be visible to others, though you have control over the degree to which it is made visible to others:

How does Luum use my personal information?

Luum uses your personal information to send you emails, present recommendations, and build a community.

Will my personal information ever be shared outside of Luum?

There are certain cases where it may be necessary for Luum to disclose your personal information to third parties.

Before joining a challenge or logging a trip, be aware that much of your Platform Activity may be visible to others who visit Luum. With that in mind, there are also circumstances where we may deliberately provide personal information to third parties:

Links to third-party sites are present on Luum. We aren't responsible for their content or policies.

Luum and its users may sometimes provide links to third-party websites:

Can I use Luum if I'm under 13 years old?

Currently, we are not able to offer Luum to you if you are less than 13 years old. This is because of restrictions placed on the collection of personal information by the United States Children's Online Privacy Protection Act. We do not knowingly collect data from individuals less than 13 years old.

As a Luum member outside of the United States, what do I need to be aware of?

Your data is sent to the United States, where it will be subject to U.S. law.

Luum's servers are based in the Unites States. By using Luum, you acknowledge and consent that:

What control do I have? You should do your best to ensure your Platform Activity complies with both your local laws and U.S. laws.

What happens to my data if Luum merges with another company or ceases to exist?

If Luum is involved in a merger, bankruptcy, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that action.

Can Luum guarantee my data is secure?

We are confident in our security measures, but it is still possible that our system may be compromised and your personal information accessed.

While Luum employs reasonable technical and procedural safeguards and best practices to ensure the security of our servers and the data stored therein, no security system is flawless. As such, we cannot guarantee that your data or Personal Information will be completely secure.

Will this policy ever change?

This Privacy Policy may be updated from time to time, as outlined in Luum's Terms of Service.