What is Luum?
Luum™ is motivating commuters and travelers to choose efficient transportation alternatives through mutual encouragement and friendly competition.
Here at Luum, we set out to make it easier for citizens, companies, government agencies and nonprofits to work together more effectively than they do today to solve the most pressing issues facing their communities. Transportation called out to us loud and clear. Not only is the view from our Pioneer Square office window overlooking a huge traffic tunneling project (at least we've got a stunning view of the Puget Sound and Olympic mountains beyond!), but the costs associated with transportation, especially commuting, are quickly stacking up. In most urban areas, companies and cities bear costs for unhealthy stress, CO2 emissions, lost productivity stuck in traffic, and massive capital infrastructure—like the tunnel in our view.
Luum is here to help us all be part of the solution. We've created an online transportation engagement platform, designed to motivate and record changes in commuting habits. Existing enterprise commute software typically optimizes around the enterprise capturing the isolated individuals' trip reporting. Luum puts the commuter at the heart of a community, building highly engaging and interactive experiences that draw people in through social tools and game mechanics.
To us, there's nothing more fun and motivating than a little friendly competition and nothing as encouraging as having team mates and friends supporting us. Those are the hallmarks of Luum challenges, where you can challenge friends and colleagues to leave their "drive-alone" car behind. Who can log the most bike trips? Who can "friend-raise" the most new participants? Who can cover the most miles and who can try the most different types of alternative travel? These are just some of the ways of you can use transportation challenges to get benefits like dollar savings, better air quality, and less congestion.
Here's how a Luum challenge works:
- Accept a Luum challenge
- Team up with your friends: Create teams amongst coworkers, friends, or family to see how the different teams can perform, week-on-week.
- Track your results and see the impact of those you’ve invited to the challenge: See how many gallons of gas you've saved, how much C02 you reduced, and how much money you've saved. Even better, see your cumulative impact of all the friends you've invited to the challenge.
- Earn rewards: Participate in activities within the challenge to become eligible for prizes.
ABOUT SETTING UP CHALLENGES
How do I create a challenge on Luum?
Companies, Local & regional governments, non-profits—we'd love to work with you! Contact info at luum dot com and Ann or Weston will get right back to you to discuss the best way to get your challenge set up. And remember, it's never too early to begin talking with us about your challenge idea, even if (for example) you're planning 6 to 9 months out, as many organizations do.
Can I create a profile page for my organization, for example if I'm planning to run a challenge or I have a group of employees participating in the current challenge?
Yes! This is a great way to show how much impact the employees of your organization are having.
Can I create challenges that are only for people in my organization?
Yes you can. Organizations can orchestrate their employee alternative transportation agendas through private challenges.
How long can a challenge run?
There is no time limit on challenge duration. However, in our experience there is a balance to be struck between running a challenge long enough to recruit a good number of participants and keeping participant motivation up during the duration of a challenge. Between one and three months is a good starting framework. .
Can I use Luum as a rolling, or "year round" trip logger for my organization?
ABOUT INDIVIDUAL PARTICIPATION
Are there prizes for participating in a challenge?
Many challenges offer prizes to encourage different types of participation. Other challenges are just for fun, or for "bragging rights."
Why should I join or create a team after accepting a challenge?
We believe teams are a great way to increase motivation for a challenge. After all, who wouldn't want to beat Stacy and her friends from HR in a bike-to-work challenge? We make it easy to create a team, recruit members, and rank teams against each other. So go ahead: challenge other departments in your organization, see if you can beat your rival fraternity, or just create a team of friends to motivate each other in the challenge.
How can I join a team in a challenge?
After accepting a challenge, on the "Me" tab click "Find Team" which will list all the teams in the challenge. You can also click "Join Team" when browsing a team page for the challenge.
Can a team stay together after a challenge ends and take on new challenges as a team or join the challenge again next year in the same team configuration?Currently teams only exist for the duration of one challenge. Tell us your views on keeping teams together at .
What's the difference between "Open" and "Password Protected" teams?
An open team means that anyone can join the team. If you want to restrict your team to people you know, choose password protected. Someone joining your team must then enter in the password that you've provided.
How does Luum integrate with Facebook?
Although signing up and logging into Luum with your Facebook credentials is not a requirement—and never will be—you may find that it enhances the Luum experience. A lot of the power of Luum comes through teaming up to participate in challenges with your friends, family, and co-workers—many of whom are likely your Facebook friends. You may link your Facebook account or unlink at any time!
Here are a few Luum features which we feel are a little better when linked to Facebook.
You may choose to link your Facebook account with Luum right off the bat, but even if you don't then you can always link at a later date.
How do invitations work?
Challenges are more successful when we do them together. Invitations are a simple way for you to engage your social networks and get more people involved in the challenge. We think that it's important to highlight not just what you've done, but also, what you've gotten others to do.
Luum keeps track of how many of your invitations are accepted and some challenges even offer prizes based on the invitation of others. It's neat to see that you can multiply your impact by getting others involved. How do we know who you invited? Each invitation you send out has a unique URL. When someone joins your team after clicking on that link, we're able to associate that invitation with you.
How do you track impact on Luum?
Luum tracks your challenge results so you can always see what impact you and the Luum community are having. We are expanding the types of results we report so we welcome your feedback.